Universal Music "falls in love" with RedOne!

Universal Music Inks Label Deal With Super Producer RedOne

Universal Music is honoured to announce their joint venture with super producer, RedOne, and his new record label 2101 Records.The international  Grammy winning hitmaker was recently honoured as Billboard Producer Of The Year and BMI Songwriter of The Year, and is famed for his work with Michael Jackson, Sean Kingston, Enrique Iglesias, Akon and Lady Gaga.
                         
The venture is with Universal Music Group International and each Artist signing to 2101/Universal will be strategically placed with the label within the UMG Group that offers the best fit.

RedOne's first signing to 2101 is singer, songwriter, performer, dancer and superstar in waiting Mohombi. RedOne and Mohombi are currently jetting between studios in the songwriting centres of excellence, Stockholm and Los Angeles, to record Mohombi's debut album. The first single from which will be "Bumpy Ride", released internationally and in the US on October 4th 2010.

Mohombi will be distributed by Island Records in the UK and Cherry Tree / Interscope in the US. RedOne will A&R, Executive Produce and Produce all artists signed to 2101 Records.

"I am so privileged to be in business with the Universal Family in this new venture." Says RedOne. "We already have had so much success together, I know that this is the best home for my music and for my artists. Lucian and I share a common vision for creating sounds and platforms for new Artists, not only writing hit songs, but building brands. We are incredibly fortunate to be launching with an Artist like Mohombi, who has so much potential. He is a powerhouse talent ... writing, singing, performing, dancing... a true entertainer. Mohombi lifts my spirits and I believe he will elevate the world with his music. Dance on :-)."

Born to a Swedish mother and Congolese father, 23-year-old Mohombi, draws on his diverse cultural heritage to create a musical style that is as unique and distinctive as it is universal. Combining African influences with a Global pop sensibility, Mohombi's sound is destined for worldwide success. The hugely infectious, "Bumpy Ride", which is set to be 2010's mega summer's scorcher, is a testament to this.

"Bumpy Ride", 2101 Records' first release and Mohombi's debut single, will be released by 2101 Records through Island UK /Interscope on October 4th 2010. Also look out for the Mohombi street track "Miss Me" featuring Nelly.